Hi!

I'm Sol

ALT: "Sol, UX/UI Designer, especialista en experiencia de usuario y diseño digital.

UX/UI Designer passionate about creating digital experiences that drive growth and improve people's lives.

With a strategic vision and a user-centered approach, I enjoy transforming ideas into efficient, intuitive digital solutions aligned with business goals. My creativity, attention to detail, and passion for innovation drive me to design products that generate real impact.

an abstract photo of a curved building with a blue sky in the background

"These past months, I had the opportunity to work alongside Marisol on a user experience project, engaging in everything from research to the final visual design. She has been a great colleague—we were able to communicate effectively and reach agreements quickly. We learned a lot from each other and complemented each other well to successfully complete the project."

Natalia

"I had the chance to collaborate with Marisol on a website redesign project, followed by usability tests and evaluations. She is a professional who provides detailed solutions to every challenge, demonstrating commitment and responsibility. Her skills and knowledge make her an essential player in any team."

Julia

Jr. UX Designer & Team Leader

NO COUNTRY

Ux Designer

FARMACIAS PERUANAS

Behind the Design

My approach is eclectic: I combine strategy, user-centered design, and insights from various disciplines. My connection with nature, technology, and world exploration allows me to tackle each challenge with creativity and empathy, optimizing digital platforms to enhance usability and create real business impact.

Experience

UX | UI Designer

Avanxa | 2023 — At Present

Leadership in digital platform strategy and evolution, prioritizing high-impact initiatives for both the business and users.
Optimization of flows and functionalities through data analysis and user testing (+56% engagement).
Definition and management of the roadmap, prioritizing improvements based on data and user needs.
Collaboration with development to implement effective solutions and optimize the digital experience (NPS 75%).

UX|UI Designer

Medible | 2023

Leadership in research, workshops, and focus groups, including benchmarking, interviews, and user testing to guide design.
Interface development and refinement of user stories with the team.