EducationalMobile App

📌Goal: Develop EscOge as a comprehensive solution for educational information search, applying Design Thinking.

📌Achievements: Created an intuitive, user-centered mobile experience with optimized information architecture and validated prototypes through usability testing.

📌Skills: User-Centered Design, Mobile UX/UI, Information Architecture, Prototyping, Usability Testing.

Context

Users struggled to find educational information quickly and efficiently. Existing platforms lacked unified data management, leading to issues such as disrupted navigation, insufficient filtering options, and a non-intuitive user experience. As a result, students and young individuals searching for educational opportunities had to rely on multiple sources, wasting time and experiencing frustration.

alt: "User testimonials highlighting challenges in searching for educational information."

UX Process

Research & Discovery

In-depth interviews and surveys were conducted to identify key user pain points.
Through Desk Research & Benchmarking, existing solutions were analyzed to uncover improvement areas and opportunities.

Problem Definition

Ideation & Conceptualization

Based on the insights gathered, the core problem was defined:
"Users struggle to find relevant educational information quickly and easily, leading to frustration and disengagement in the search process."
The MVP scope was established, prioritizing key functionalities to address this need.

Created User Personas representing different user profiles.
Developed Empathy Maps, Journey Maps, and Storyboards to visualize the user experience and anticipate obstacles.
Generated multiple solutions, prioritizing those with the highest impact on user experience.

alt: "User empathy map identifying needs and motivations."

alt: "MVP with two user archetypes to validate key features."

alt: "User persona with details such as age, goals, frustrations, and expectations."

Design & Prototyping

alt: "Data sheets with findings from user testing."

alt: "Wireframe evolution from low to high fidelity and final mockup."

Defined optimized information architecture and user flows.
Applied Card Sorting and navigation tests to ensure a clear structure.
Created wireframes and interactive prototypes, iterating based on user feedback.

User Testing & Validation

Conducted usability testing with real users at different design stages.
Iterative adjustments in navigation, information hierarchy, and filter interaction.
Optimized CTAs and improved visibility of key content.